Your
story needs specific traits in order to resonate
with an audience. Our process analyzes your goals,
identifies your traits, and builds your story.
Then, a visual style is crafted from your
story, not some arbitrary "cool".
Our process has
four phases:
Creative Consulting Session
The Creative Consulting
Session is an interview where we begin to discover
your story’s traits. The session is laid
back and conversational. The insights gained from
this session will refresh and inspire you...
Style Brief
Once our team distills
the information gathered from the Creative Consulting
Session and complete the other necessary research,
we will present a Style Brief. This brief lists
your story’s tangible traits and provides
recommendations for your visual style. The normal
client response is, "That's exactly what
I feel, but could never put into words."
Then "
"
Concept Art
Upon the Style Brief’s
approval, we will begin developing your Concept
Art. This document will include representations
of the visual elements that will wrap every marketing
piece.
Art Production
When the Concept Art is
approved, we’ll begin the Art Production
phase. Our team will retire to the nerd cave and
produce all the necessary marketing tools using
the graphic elements established in the Concept
Art.
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